The Ariat

Texas Rattlers

Behind the Lens: Your 2023 PBR Teams Champion Texas RattlersBehind the Lens: Your 2023 PBR Teams Champion Texas Rattlers

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Fort Worth’s Professional Bull Riding Team

The Ariat Texas Rattlers are the inaugural team in the PBR Team Series. Based out of Fort Worth, Texas, the team is led by PBR and rodeo legend Cody Lambert. Although previously known as an individual sport, team bull riding is a spirited 5-on-5 battle. However, the rules remain the same - Ride for 8 seconds and post the highest score with your teammates. The Ariat Texas Rattlers are a gritty group of cowboys who never back down from a fight against some of the toughest beasts known to man.

8 Seconds of Venom

Rattlers are quiet creatures, but their ferocity earns respect from everyone they meet. A rattler can strike, winning a battle in mere seconds. Like their namesake, the cowboys of the Ariat Texas Rattlers are powerful warriors who strike in just 8 seconds.

The Roster

Cody Jesus

Protected Roster

Window Rock, AZ

Often called "The pride of the Navajo Nation," soft-spoken Cody Jesus has made a statement among the world's best bull riders in recent seasons. Rising from humble beginnings, and persisting through nagging injury, Jesus has finished inside the world's Top 35 four times during five PBR seasons, and rose to become an impact rider for the Texas Rattlers during the inaugural season for the PBR Team Series.

The Coaches

Cody Lambert

Head Coach and PBR-CO Founder

A co-founder of the PBR, Cody Lambert is a true rodeo legend. Qualifying for the PBR World Finals from 1994-1996, Lambert remained intimately involved with the PBR following his retirement from competition, becoming the organization's Livestock Director, a role he held for the past three decades, selecting the bulls that are an essential ingredient for the PBR's explosive growth. In addition to being one of the inaugural inductees into the prestigious PBR Ring of Honor, Lambert is also a member of the Texas Cowboy Hall of Fame and the National Cowboy Western Heritage Museum's Rodeo Hall of Fame. He resides in Bowie, TX with his wife Leanne.

Cade Swor

Assistant Coach

Cade Swor is a seven-time Wrangler National Finals Rodeo Qualifier in Tie Down Roping. A natural athlete, he graduated from Hamshire-Fannett High School in Hamshire, Texas, in 2001 where he played football before attending Vernon College in Texas, helping the school become the fourth in National Intercollegiate Rodeo history to win the men's and women's National Team Championship in 2003. He currently resides in Chico, Texas, with his family.

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Fort Worth’s Professional Bull Riding Team

8 Seconds of Venom

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