A co-founder of the PBR, Cody Lambert is a true rodeo legend. Qualifying for the PBR World Finals from 1994-1996, Lambert remained intimately involved with the PBR following his retirement from competition, becoming the organization's Livestock Director, a role he held for the past three decades, selecting the bulls that are an essential ingredient for the PBR's explosive growth. In addition to being one of the inaugural inductees into the prestigious PBR Ring of Honor, Lambert is also a member of the Texas Cowboy Hall of Fame and the National Cowboy Western Heritage Museum's Rodeo Hall of Fame. He resides in Bowie, TX with his wife Leanne.