ARIAT TEXAS RATTLERS AND CHEVRON LAUNCH FIRST-OF-ITS-KIND STATEWIDE AGRICULTURE PROGRAMARIAT TEXAS RATTLERS AND CHEVRON LAUNCH FIRST-OF-ITS-KIND STATEWIDE AGRICULTURE PROGRAM

THE ARIAT

TEXAS RATTLERS

2026 PBR Teams Series

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Sep 4–Sep 6

PBR Teams: Thunder Days presented by Bass Pro Shops

Thunder Ridge Nature Arena · Ridgedale · MO

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Sep 11–Sep 13

PBR Teams: Anaheim

Honda Center · Anaheim · CA

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Sep 18–Sep 20

PBR Teams: Cowboy Days

First Horizon Coliseum · Greensboro · NC

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Oct 2–Oct 4

PBR Teams: Rattler Days presented by Germania Insurance

Dickies Arena · Fort Worth · TX

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The Texas Rattlers team at the Fort Worth Stockyards

Fort Worth built. Championship proven.

Meet the Rattlers

Strike Together

The Ariat Texas Rattlers are the inaugural team in the PBR Team Series. Based out of Fort Worth, Texas, the team is led by PBR and rodeo legend Cody Lambert. Although previously known as an individual sport, team bull riding is a spirited 5-on-5 battle. However, the rules remain the same - Ride for 8 seconds and post the highest score with your teammates. The Ariat Texas Rattlers are a gritty group of cowboys who never back down from a fight against some of the toughest beasts known to man.

Our story

The Roster

Andrew Alvidrez

Protected Roster

Seminole, TX

Andrew “Primo” Alvidrez was built for the fight. The former powerlifter from Seminole, Texas, has earned a reputation as one of the toughest and most determined cowboys in professional bull riding. After riding his first steer at 8 years old — landing flat on his back but asking to get on again — Alvidrez never stopped chasing eight seconds. Before he went pro, Alvidrez worked in the oil fields of Odessa, cutting and grooving pipe to fund his bull riding dreams. That same blue-collar grit now fuels him inside the arena, where every ride is a test of faith, focus and endurance. Since breaking through to the PBR’s elite Unleash The Beast tour in 2020, Alvidrez has become one of the sport’s most respected competitors. His 2023 season marked a career year — two premier-series wins, a Top 10 world finish, and the Lane Frost/Brent Thurman Award for the highest-marked ride of the PBR World Finals (91.5 points on Red Mosquito). As captain of the Missouri Thunder, he’s continued to anchor the team with his relentless drive and trademark intensity. In 2025, Alvidrez helped lead the Thunder to the PBR Teams Championship Game in Las Vegas. Inside T-Mobile Arena, he marked 90.75 points on Lights Out in Game 12 of the weekend and capped it off with an 87.5-point ride on Sweet Action to earn Day 3 MVP honors on Championship Sunday.

Built to win

Team Leadership

Cody Lambert

Head Coach & PBR Co-Founder

A co-founder of the PBR, Cody Lambert is a true rodeo legend. Qualifying for the PBR World Finals from 1994-1996, Lambert remained intimately involved with the PBR following his retirement from competition, becoming the organization’s Livestock Director, a role he held for the past three decades, selecting the bulls that are an essential ingredient for the PBR’s explosive growth. In addition to being one of the inaugural inductees into the prestigious PBR Ring of Honor, Lambert is also a member of the Texas Cowboy Hall of Fame and the National Cowboy Western Heritage Museum’s Rodeo Hall of Fame. He resides in Bowie, TX with his wife Leanne.

Brady Oleson

Assistant Coach

Brady Oleson joined the Ariat Texas Rattlers as a rider during the PBR Camping World Teams Series inaugural year (2022), after recruitment by Head Coach Cody Lambert. He was instrumental in the Rattlers’ 2023 World Championship campaign competing for the team until a career-ending injury midway through the 2024 season. Despite his injury, Oleson continued supporting the team from the sidelines and officially became Assistant Coach in January 2025. As one of only two coaches in the league with firsthand experience Teams Series experience, Brady brings unique competitor insight, an impressive riding resume, and passion for developing others.

Chad Blankenship

President & General Manager

Chad serves as President and General Manager for the Ariat Texas Rattlers. Under his leadership, the Team earned its first PBR Team Series Championship (2023), became the first league team to sell out its multi-day home event, and maintained an unbeaten record on home dirt (9-0) across three seasons. Previously an executive at PBR, he led the formation and launch of the PBR Team Series. His career also spans launching Robert Rodriguez’s El Rey network, marketing ESPN’s college and motorsports properties, leading domestic marketing for NYC2012’s Olympic bid, and working at several leading ad agencies. Chad serves on boards for USA Cycling and the Fort Worth Sports Commission.

Chad Blankenship, Texas Rattlers president and general manager

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