THE ARIAT
TEXAS RATTLERS
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Fort Worth's Professional Bull Riding Team

The Ariat Texas Rattlers are the inaugural team in the PBR Team Series. Based out of Fort Worth, Texas, the team is led by PBR and rodeo legend Cody Lambert. Although previously known as an individual sport, team bull riding is a spirited 5-on-5 battle. However, the rules remain the same - Ride for 8 seconds and post the highest score with your teammates. The Ariat Texas Rattlers are a gritty group of cowboys who never back down from a fight against some of the toughest beasts known to man.

8 Seconds of Venom

Rattlers are quiet creatures, but their ferocity earns respect from everyone they meet. A rattler can strike, winning a battle in mere seconds. Like their namesake, the cowboys of the Ariat Texas Rattlers are powerful warriors who strike in just 8 seconds.

The Roster

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The Coaches

Cody Lambert

Head Coach and PBR-Co Founder

A co-founder of the PBR, Cody Lambert is a true rodeo legend. Qualifying for the PBR World Finals from 1994-1996, Lambert remained intimately involved with the PBR following his retirement from competition, becoming the organization’s Livestock Director, a role he held for the past three decades, selecting the bulls that are an essential ingredient for the PBR’s explosive growth. In addition to being one of the inaugural inductees into the prestigious PBR Ring of Honor, Lambert is also a member of the Texas Cowboy Hall of Fame and the National Cowboy Western Heritage Museum’s Rodeo Hall of Fame. He resides in Bowie, TX with his wife Leanne.

Brady Oleson

Assistant Coach

A co-founder of the PBR, Cody Lambert is a true rodeo legend. Qualifying for the PBR World Finals from 1994-1996, Lambert remained intimately involved with the PBR following his retirement from competition, becoming the organization’s Livestock Director, a role he held for the past three decades, selecting the bulls that are an essential ingredient for the PBR’s explosive growth. In addition to being one of the inaugural inductees into the prestigious PBR Ring of Honor, Lambert is also a member of the Texas Cowboy Hall of Fame and the National Cowboy Western Heritage Museum’s Rodeo Hall of Fame. He resides in Bowie, TX with his wife Leanne.

Chad Blankenship

President

A co-founder of the PBR, Cody Lambert is a true rodeo legend. Qualifying for the PBR World Finals from 1994-1996, Lambert remained intimately involved with the PBR following his retirement from competition, becoming the organization’s Livestock Director, a role he held for the past three decades, selecting the bulls that are an essential ingredient for the PBR’s explosive growth. In addition to being one of the inaugural inductees into the prestigious PBR Ring of Honor, Lambert is also a member of the Texas Cowboy Hall of Fame and the National Cowboy Western Heritage Museum’s Rodeo Hall of Fame. He resides in Bowie, TX with his wife Leanne.

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