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Fort Worth's Professional Bull Riding Team
The Ariat Texas Rattlers are the inaugural team in the PBR Team Series. Based out of Fort Worth, Texas, the team is led by PBR and rodeo legend Cody Lambert. Although previously known as an individual sport, team bull riding is a spirited 5-on-5 battle. However, the rules remain the same - Ride for 8 seconds and post the highest score with your teammates. The Ariat Texas Rattlers are a gritty group of cowboys who never back down from a fight against some of the toughest beasts known to man.
8 Seconds of Venom
Rattlers are quiet creatures, but their ferocity earns respect from everyone they meet. A rattler can strike, winning a battle in mere seconds. Like their namesake, the cowboys of the Ariat Texas Rattlers are powerful warriors who strike in just 8 seconds.
The Roster
The Coaches
Cody Lambert
A co-founder of the PBR, Cody Lambert is a true rodeo legend. Qualifying for the PBR World Finals from 1994-1996, Lambert remained intimately involved with the PBR following his retirement from competition, becoming the organization’s Livestock Director, a role he held for the past three decades, selecting the bulls that are an essential ingredient for the PBR’s explosive growth. In addition to being one of the inaugural inductees into the prestigious PBR Ring of Honor, Lambert is also a member of the Texas Cowboy Hall of Fame and the National Cowboy Western Heritage Museum’s Rodeo Hall of Fame. He resides in Bowie, TX with his wife Leanne.
Brady Oleson
Brady Oleson joined the Ariat Texas Rattlers during the Camping World Teams Series inaugural year (2022) after recruitment by head coach Cody Lambert. He was instrumental in the Rattlers’ 2023 World Championship campaign and competed for two years before a career-ending injury in 2024. Despite his injury, Oleson continued supporting the team from the sidelines and officially became assistant coach in January 2025. As one of only two coaches in the league with firsthand Teams Series experience, Brady brings unique competitor insight, an impressive riding resume, and passion for developing others. Combined with Coach Lambert’s expertise, his addition ensures the Rattlers remain in excellent hands for the upcoming season and beyond.
Chad Blankenship
Chad serves as President and General Manager for the Ariat Texas Rattlers. Under his leadership, the Team earned its first PBR Team Series Championship (2023), became the first league team to sell out its multi-day home event, and maintained an unbeaten record on home dirt (9-0) across three seasons. Previously at PBR, he led brand marketing and the launches of the PBR Team Series and RidePass OTT service. His career also spans launching Robert Rodriguez’s El Rey network, marketing ESPN’s college and motorsports properties, leading domestic marketing for NYC2012’s Olympic bid, and working at ad agencies including Wieden + Kennedy, The Richards Group and Ground Zero. He serves on boards for USA Cycling and the Fort Worth Sports Commission.
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